Main Street Cruise Parade…The End of an Era?
The news that came out on social media last week regarding the Cache Valley Cruise-In's popular Main Street Cruise Parade in Logan, Utah is disheartening and sadly a product of our modern times. For those left unaware the Cache Valley Cruising Association, the host club who organizes the three day automotive event, will be hit with a $10,000 bill from Logan City if it chooses to continue the closing event after this year. An added expense that the CVCA says they cannot absorb.
Putting on an event such as the Cruise-In is no small feat. As someone who has attended nearly every Cruise-In since 1989 and brought a car, the same car back year after year, since 1992 the Cruise Parade was a big part of what brought both man and machine to Cache Valley in the first place. It too brought many others up as well who have made the Cache Valley their place to spend the Fourth of July weekend bringing in considerable amounts of money for hotel rooms, food and fuel. All of that after this year is in jeopardy.
I'm not going to say that the loss of the Cruise Parade will kill the entire event but it will have a dramatic effect in the short, and possibly, long term. Before the parade was added to the then two day event the Cache Valley Fairgrounds saw about 350 vehicles over that weekend. Pretty much what shows at several other automotive events along the Wasatch Front throughout the summer. If this goes away because of bureaucracy and short sightedness on the part of Logan City government, what makes this show unique will make it just like any other show that held from spring to fall every year.
There are more car shows in Utah than ever before. More choices and more sponsors who are making these other shows happen. It's a blessing and a curse in some aspects. A blessing that there is so much interest, a curse because the times that spawn it are undergoing change.
Looking back on the cruise with fond memories as someone who was in his early 20's when I made it up…and stayed on Main Street long after the official cruise had ended. Back then it was madness, a fun madness. But the times that created it are no more. All the more puzzling as to why Logan City wants to shoot the gift horse. The rowdies of past Main Street lore are no more, and haven't been in many years. Because of the all the extra law enforcement hasn't been needed after the event for quite sometime. Sunday morning the CVCA members help clean up Main Street as well. Giving back for the use of our public streets for this purpose and sometimes finding a discarded winning ticket for the annual giveaway car unclaimed as a souvenir.
Kids today didn't ever go cruise the main drag in their hometown growing up like our generation and past generations did. The Cruise Parade pays homage to that albeit in a controlled environment. It also give those of us who were able to a chance for an hour and half or two a chance to step back in time and relive an important part of our youth. If it disappears it will be a big loss for street rodders everywhere and will surely drop car count at the Cruise-In as well as the revenue that comes with it.
There are petitions and what not circulating on social media. Writing and phoning those in Logan City government may help. Hopefully the big picture will overrule this short sight and this budget impasse will be remedied by the city of Logan and CVCA over the expense bring a future to this portion of the event. Because no one wins if it goes away.
Keep the rubber side down.